How to conduct interviews that give you great stories

(This article has been written together with Kristina Welch of CitationLabs.com) If you’ve been following this series, watching the videos over at CitationLabs.com or reading the ‘people stories’ we’ve shared from top media such as the BBC, NYTimes and WSJ, you might be thinking, yes those stories are great. And hopefully, you can’t wait to … Read more…

Make content remarkably linkworthy with real people stories

Content marketing and link building have become increasingly difficult. Not only is there huge competition in nearly every industry but the Google algorithm is continually raising the bar. Now people overwhelmingly accept that it’s not about the quantity of content – it’s about quality and how authoritative and influential each piece of content can be. … Read more…