Content

(This article has been written together with Kristina Welch of CitationLabs.com) If you’ve been following this series, watching the videos over at CitationLabs.com or reading the ‘people stories’ we’ve shared from top media such as the BBC, NYTimes and WSJ, you might be thinking, yes those stories are great. And hopefully, you can’t wait to … Read more…

Sometimes we can fall into the trap of thinking a client might be ‘boring’. But if you think of your clients as boring, you’ll not be in the right frame of mind to come with any compelling or creative stories. So it’s good to remind ourselves that ‘boring’ like beauty is in the eye of the … Read more…

Content marketing and link building have become increasingly difficult. Not only is there huge competition in nearly every industry but the Google algorithm is continually raising the bar. Now people overwhelmingly accept that it’s not about the quantity of content – it’s about quality and how authoritative and influential each piece of content can be. … Read more…